In the early days, when we were thinking about retail, we decided that the inner city suburb of Glebe was a great place to set up business. Why? Glebe is 2 km as the crow flies to the centre of Sydney city and 10 minutes by the 470 bus. We liked Glebe not only because of its convenient location but because of its relaxed and friendly atmosphere.
From 1986 - 1998, we occupied the south east corner of the Bridge Road and Ross Street intersection. 11 years later, we moved over to the south west corner of the same intersection. This building had a prominent façade but smaller display windows. "Put the swimsuit on the outside" we said. So we called our friend Rodney, the mural painter, who brought over his scaffolding and paint brush. Anna our lovely machinist (who now lives in Perth) kindly posed for him and the famous painting emerged. "Anna" soon became a landmark with Sydney taxi drivers who affectionately referred to the building as "Sue Rice corner". It had the desired effect…. our customers had no problem finding us from then on.
The shop was our home for another 10 years, but the large facade was deceptive. Its interior wasn’t so large and we eventually ran out of space.
By 2007, we were literally bursting at the seams. We wanted to stay in Glebe near to our famous corner. Luckily, just the right building became available just around the corner at just the right time and we moved into St. Johns Road. It was a lovely old Victorian terrace shop, nestled amongst cafes and eclectic antique and dress shops and notable pubs. We had 5 wonderful years in this location but the retail landscape was changing. In April 2012, we decided to close our physical store and go exclusively online. It was a difficult decision but inevitable given the popularity of our website and the rising costs of doing business in a physical shop. So, here we are...our change-room is at your house now, with more privacy and no time restrictions. No traffic stress either. Exchanging is a breeze and we refund if its not right. See our returns policy for more info.
Visit our page "Trying On At Home" to help with the transition to online shopping. The process is a little different but we are still here to help.
SUE RICE SWIMWEAR AUSTRALIA
PO Box 1110,
Goulburn, NSW 2580
Phone: 0409 661 912