As we all get older and life`s experiences start to take their toll on our bodies, there`s a corresponding alarming increase in lower self esteem and depression. Especially amongst women.
Surely we should be celebrating our wisdom and experience but sadly our appearances take up our attention at the expense of our inner talents, putting a veil over our inner glow.
Swimsuit shopping is said to be the most dreaded shopping experience for women....and it`s not hard to understand why. With posters and magazines with gorgeous airbrushed models clad in very little, thrust at us from every angle, we inevitably compare and loath the slightest imperfection in ourselves and want to cover up! So when we are confronted with the frightening idea of stripping down and exposing all that`s been hidden under a baggy jumper and with the knowledge that you`ll be wearing this garment, the bathing suit, in public, it`s no wonder we want to avoid the experience at all costs. We develop the bathing suit blues.
Now we all know that those models are aliens and not representative of the population at large. Also, they`ve all had body reconstructions and graphic manipulators at their disposal. After all, it`s their job to look good. Right?
All well and good but when the clothes in the shop are only made for those mutant extraordinaires, that`s when we`re entitled to feel duped. It`s a downright insult to our right to love ourselves, even to simply like ourselves for that matter.
Womens bathing suits and swimsuits are the worst offenders.
Did you know that most women who think that they are different sizes on the top and bottom really aren`t! And that women who think they have extra long bodies really don`t. You might be one of those women who have a strong belief system in place based on fraud. We think you`ve been educated to think this way by some designers who fit their samples on models with abnormal bodies...extraordinarily small hips or miniscule busts
Too often it`s the designers who want to achieve "the look" at the expense of comfort and fit! These swimsuit offerings are usually unlined and/or unstructured because they are made for pert, firm 16 year olds who don`t need structure or lining. The irony is that they are all trying to look older while we want to look 16 again. Silly?
Achieving the latest look is not the problem per se. It`s only when it totally compromises any practicality. We`ve all tried on the swimsuit which gives you a wedgie as soon as you move, let alone bend over to pick up your child. Oh Ouch! Or the squashed breast look... the big side-on sausage which squeezes out the armholes or 2 flattened pendulous pancake breasts. Not pretty! Or the Michelan man look... That`s a lovely one!
So take heart my friends. You are normal. Don`t be depressed by the fraud of the unstructured, unlined, unshaped swimsuit. These items really don`t fit REAL women. You can have wisdom, experience and still look good and feel confident in public in a bathing suit. The challenge for designers is to bring all this together and change your belief so that you`ll look forward to your swimsuit shopping experience every year.
About the Author Sue Rice has been a designer and retailer of beautiful womens bathing suits and swimsuits for over 20 years.
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