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Have you met Penelope yet?

Sick of the swimwear giants pulling your strings......

Need something different to offer your female readers or viewers.

Penelope is a typical client of ours and yours – she’s a real woman, not a perfect 10; she’s had a couple of kids but she doesn’t want to look mumsy; she needs support in a swimsuit but doesn’t want anyone to know it’s there; she wants a quality swimsuit that’s innovative and stylish, not a swimsuit she’ll see everywhere; she wants an affordable swimsuit, not one that needs a second mortgage; and she wants to be able to buy one of these fabulous swimsuits in the cold months for her winter escape holiday or pool fitness workout.

We see Penelope all year round at Sue Rice, a swimwear design company you may not be familiar with but has long been the secret of the Australian fashion savvy underworld.

Penelope knows us well. She’s followed us for many years when in the 80’s, Sue led the charge with great fashion swimwear from her first store at Transvaal Ave, Double Bay, to Myer, DJ’s and hundreds of stores all over Australia and overseas.

Penelope, along with thousands of devotees, has seen us evolve into a company specializing in swimwear that actually fits, using underutilized inventions like powernetting, a lining used mainly in lingerie, but snapped up by Sue and used in original ways to put all Pene’s bits back where they belong, with style.

Sue Rice makes what women want – Beautiful swimwear that really fits

Penelope the hand puppet was designed and made by Sue Rice especially for you. She’s unique, just like our swimsuits. She’s inviting you to browse our online store or pay us a visit anytime at our Sydney store:

48 Ross Street,
Glebe, NSW, 2037
Phone: 02 9660 0488
Fax: 02 9518 4816
Contact us: click here

We look forward to meeting you soon or go onto our mailing list/media section.