About Our Online Shops

Sue Rice has been designing Swimsuits by fitting you, the real woman, for over 30 years. From vast experience in store and online, she has discovered that most of you have similar Swimwear wants and needs.

you want to find a fit solution for your figure-type, so you can feel comfortable and secure,
you are going away on holiday to a beach or pool and need an appropriate swimsuit,
you want a specific look: be it bikini, tankini or one-piece.
you usually want to look slimmer.

Based on these needs we’ve grouped our styles so you can find them easily . Some swimsuit styles will be repeated in several Shops because some meet several needs. For example: You will find Marilyn/Superpants in Large Bust Swimwear because she suits DD and E cups, in Plus Size Swimwear because she comes in size 18, in Tankinis because she is a tankini, in Tall Swimwear because she is extra long.

All our "Shops" are described below. Click shop name to view styles within that shop

My Size Swimwear is a fabulous new innovation to take the guesswork out of buying Sue Rice swimwear online.
When you type in your special Sue Rice Size, which you generate after using our unique Size Calculator devised to match our swimwear with your body, a list of styles in your size will appear, making your search much easier.
Don’t know your Sue Rice Size? Don’t guess...Go to our special Size Calculator now to obtain your Sue Rice Size.

Women’s swimwear includes the one piece swimsuits, bikinis and tankinis that have become classic shapes over the years; tried and tested, winning shapes that you love. We keep good stock and we’ll repeat them year after year in new colours just as long as you keep wanting them.
Large Bust Swimwear offers one piece swimsuits, bikinis and tankinis featuring cup sizes D, DD and E (equivalent to some G - J bra sizes) with unstructured and underwire bust support which actually fits!, for those of us who are top heavy. Choose Large Bust Swimwear when you want to view the most variety of styles with supreme bust support.
Designer Swimwear showcases our collection of our the most innovative and unique Sue Rice Designer Swim Wear for those who are looking for something different. As always, we focus on support, comfort and fit to give you the confidence you need when wearing any of our Swimsuits.
Modest Swimwear features Modest Swimsuits with extra coverage on the neckline and legline.

Plus Size Swimwear is the place to see styles available in sizes 18 and up to size 24, including bikini styles up to size 18.
One Piece Swimwear shows all our one pieces together including bust support for A to E cups and chlorine resistant.
Tankinis shows all our popular tankinis including bust support for A to E cups.
Two Piece Swimwear shows all our two pieces which are tankinis and bikinis.
Skirtinis are a new hybrid of bikinis and tankinis with skirts. Check out this flattering new phenomenon here.
Swimdresses shows our one-piece swimsuits with a skirt.
Bikini Swimwear shows all our bikinis, including push up styles and minimising DD and E cup bikinis.

Chlorine Resistant Swimwear includes chlorine resistant swimwear and accessories in Chlorine Safe Swimwear fabric which resists perishing in pools and spas. This fabric doesn’t contain any elastomeric fibre so the swimsuits retain their shape for ages!
Shorts Swimwear features bathing suits for fuller hips and bottoms. We focus on shorts styles to smooth over the hip and thigh area to create a very sleek look!
Tall Swimwear features a variety of swimwear styles to suit long & tall bodies. No more wedgies! No more sore shoulders! Of course all Bikinis and Tankinis would suit a long body as well. See Bikini Swimwear and Tankinis for more options.
Small Bust Swimwear shows our swimsuit selections to boost and enhance.
Slimming Swimsuits offers swimwear solutions for those not-so-trim tummies. The swimsuits disguise the tummy with gathering, pleating or powernet lining. Tricky indeed!
Maternity Swimwear features styles which are designed specifically for your unique pregnancy shape. Sue designed these shapes when she was full term, so we know they fit!
Swimsuit Separates includes tops in cup sizes A to DD and E cups that you can mix and match with separate pants or just buy as a top.
Swimwear Coverups feature beautiful and practical solutions to take you from the beach to the bar, or the pool to the car. See our famous Magic Sarongs in nylon lycra to match your swimsuit.
Swimwear Accessories include matching accessories to complement your swimwear
Swimwear Gift Vouchers Don’t know what to buy that special someone. A Sue Rice gift voucher makes the perfect gift. Can be redeemed on the website or in our Sydney Store.
Swimwear Sale is the shop that generates plenty of interest. Always stocked with clearance styles and specials up to 70% off.

Shopping: Add items to your shopping cart as you browse through the shop. Each time an item is added, the cart will appear showing the items selected. Press the view cart button at any time to see the selections you have made. Items or quantities can be removed or changed at any time. Nothing is finalised until you submit press the Complete Order button at the end of the ordering process, so feel free to add or remove items until you have made your final decision.

Become a VIP: You are welcome to remain Anonymous but by logging into our VIP Club, you can benefit from the following:

access to Sale Prices...available to VIP’s at all times and in the other shops from time to time. Sale Prices which will be shown above the regular price. Anonymous Shoppers will not be able to access Sale Prices.
optional addition to the VIP email list which keeps you up to date with news of new styles and promotions, tailored to your interests and/or Sue Rice size,
access to your own Wishlist where you can save those styles you may wish to purchase at a later time
retained address information for ease of ordering with each visit